E-Commerce Specialist

Johnson Health Tech North America

Johnson Health Tech North America (JHTNA) is headquartered just outside of Madison, Wisconsin. Here, our offices house our global product development and marketing team, as well as the sales and administration staff that services the United States, Canada, Mexico and the Caribbean.

As part of Johnson Health Tech, we offer high quality, innovative products under seven different brands. Each brand is specifically designed and engineered to meet the unique need of the market it serves - from high end commercial to boutique specialty retail outlets or sporting goods stores and mass merchants.

Since our beginning in 1975, Johnson Health Tech (JHT) has specialized in the design, production and marketing of award-winning fitness equipment. In our 35 years of business, JHT has grown tremendously in the ever-evolving fitness market. Based in Taiwan, we are Asia's largest, the world's third-largest and one of the industry's fastest growing fitness equipment manufacturers.

Our brands have been sold across 60 countries and are marketed to the commercial, specialty and home-use markets. Our commitment to product innovation, superior value, and unmatched customer service has made JHT a leading provider of high-quality fitness equipment around the world. We truly are delivering the world's fitness solutions.

http://www.johnsonfit.com

Position Details

E-Commerce Specialist
Job
Full-time
5/22/2012
Southwest Wisconsin
Cottage Grove/Madison, WI

Johnson Health Tech North America is seeking an E-Commerce Specialist to join our Sales team at our corporate office.

The E-commerce Specialist will have the opportunity to manage multiple aspects of paid search, affiliate marketing, Email and display advertising to help grow the E-commerce business. This person will play a central role in driving customer acquisition, revenue growth, and profitability. The ideal candidate will have hands-on experience managing search engine marketing campaigns and/or affiliate marketing programs.

Primary Duties:

Affiliate Marketing

  • Oversees and grows affiliate marketing programs and efforts
  • Manages affiliates, agency, and network partnership relationships
  • Explores new affiliate opportunities and communicates with affiliates/partners about promotions and contests and other sales opportunities

Paid Search

  • Works with external agency to create, implement, and optimize search campaigns across multiple search engines Creates and/or manages ad copy, keywords, bids, and landing pages
  • Tests, assesses, and makes suggestions in paid search program to grow traffic and conversion rates
  • Ensures paid search supports key SEO initiatives

Email

  • Manages the development and deployment of emails to B2C customers
  • Develops and tests email templates, messaging, content, and segments for best conversion rate and ROI
  • Drives email list growth and sales through email promotional offers, triggered email campaigns, partnerships, and complies with CAN-SPAM laws

Education:

  • Bachelor’s degree required in related field

Required Experience:

  • 2+ years of work experience in SEM, affiliate, Email or E-commerce
  • Strong analytical skills (Google Analytics, Excel)
  • Solid interpersonal skills and good verbal and written communication abilities
  • Strong organization skills, and attention to detail

Preferred Experience:

  • Experience with comparison shopping and display advertising
  • Previous experience designing and executing email campaigns, including A/B and multi-variate testing, personalization and analytics
  • Knowledge of health and fitness industry
  • Strong writing, editing, and proofreading skills

Other Requirements:

  • Strong ability to interact with multiple departments and external partners
  • Occasional travel required

Skills:

Process Knowledge

  • Sales forecasting and reporting capabilityKnowledge of sales processes
  • Ability to identity, analyze and creatively solve problems and difficult situations

Interpersonal

  • Able to project a positive and professional demeanor to all internal and external contacts
  • Ability to establish and maintain effective working relationships with diverse group of co-workers, customers and vendors
  • Goal directed 

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include: 

  • Health & Dental Insurance
  • Company paid Life Insurance
  • 401(k) plan with company match
  • Paid Time Off
  • Free access to our state-of-the-artonsite workout facility
  • Product discounts
  • Wellness programs

Learn more about our standard and not-so-standard benefits on our website. Johnson Health Tech North America is an equal employment opportunity employer functioning under an Affirmative Action Plan.


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