General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.
We are seeking a digital marketer to join our Owned Media team. Our goal is to create plans that elevate our consumer’s emotional connection to our brands. In this role, you will be responsible for the direction and day-to-day management of General Mills monetization efforts and audience development initiatives. We are looking for someone to utilize their media skills to meet programmatic revenue, paid traffic driving, and paid/organic acquisition goals on Betty Crocker, Pillsbury, and Tablespoon content platforms. The experiences you deliver will create funding to invest in initiatives to grow audience size in order to increase reach, engagement, and create demand for our brands.
This role will allow you to gain experience in:
- Developing or executing plans that fit within a holistic brand experience
- Cultivating strong relationships and collaborating with internal and external partners
- Programmatic media and ad operations
- Planning and execution across channels and touchpoints