Marketing Manager I

Be The Match

About Be The Match:

For the thousands of people diagnosed every year with life-threatening blood cancers like leukemia and lymphoma, a cure exists. Over the past 30 years Be The Match®, operated by the National Marrow Donor Program® (NMDP), has managed the most diverse marrow registry in the world. We work every day to save lives through transplant.

Position Details

Marketing Manager I
Twin Cities Metro
Minneapolis, MN


The Marketing Manager at Be The Match is responsible for supporting our Community Physician Engagement team. This includes audience outreach and activation through omni-channel marketing to community oncologists and hematologists. In addition, this person will have internal clients, such as the Clinical Operations Partners (i.e., sales team within transplant centers), research teams, and others.

This person will provide a wide-variety of marketing services to the enterprise through the Community Physician Engagement group, including developing and implementing marketing plans that drive results to meet our organizational goals. To be successful in this role, you need to have demonstrated success in strategic planning, marketing insights, and account management.

We are looking for expertise and leadership in the following key areas:

  • Strategic planning – deep experience leading the development and execution of marketing plans for mid-size organizations that drive awareness, business growth, and ultimately results. 
  • Marketing insights – demonstrated success in using data to drive decisions about strategies and tactics, success in aligning marketing objectives with business objectives, and the ability to clearly articulate the ROI on marketing expenses and investments. 
  • Account management – a reputation for building trust and establishing productive relationships with internal or external clients as well as the willingness to be accountable for shared objectives. 
  • Project management - ability to prioritize projects, manage business unit requests, and oversee the implementation of marketing plans and tactics to ensure that all efforts are fulfilled on time and within budget while meeting the expectations of our business partners.


Provides strategic solutions to drive results:

  • Functions as the marketing subject matter expert in a wide-array of activities including marketing/CRM technology roadmapping, strategic planning, cross functional meetings, and agency engagements. 
  • Uses deep knowledge of audience, market and channels to optimize overall customer experience and engagement

Develops effective integrated marketing plans and oversees successful execution of omnichannel strategies:

  • Oversees marketing strategy development for a broad portfolio of solutions and/or audiences Works closely with product managers, channel owners and other key stakeholders to gather insights that will inform the development and delivery of marketing plans and programs. 
  • Develops annual and quarterly marketing plans and ensures they are completely aligned with enterprise objectives and strategies. 
  • Communicates proactively with stakeholders, providing recommendations, plans, results, issues, barriers, or solutions. 
  • Responsible for managing to budgets for assigned business units and initiatives. Meets with stakeholders to establish and implement an integrated plan and timeline for development, launch, and promotions of all initiatives. 
  • Leads the creation of sales support and training materials as needed, working closely with the Marketing Specialists for implementation, to help clients maximize our offerings when applicable 
  • Provides direction and mentorship to external agencies, Marketing Specialists, interns, writers and designers. Provides timely and meaningful feedback to writers and designers. Facilitates brand review when needed for projects leveraging external writers or designers. 
  • Leads initiation of critical assets through creation of project strategy documentation that provides direction to Marketing Specialists and Channel Marketing team members on medium to large sized projects. 
  • Ensures communications and resources (including print, electronic and audiovisual communications) uphold brand voice and the literacy/cultural needs of the audience.
  • Informs development of and leverages the best available CRM and marketing automation when available to increase marketing productivity and improve the client experience.
  • Creates, establishes and reports on marketing outcomes, measures our return on a wide-variety of marketing initiatives occasionally working with our analysts and digital lead.

Writes and edits content:

  • Optimizes customer response; this includes providing direction for writing, design, and choice of marketing channel. Provides editing of lay, medical, and marketing content when needed. 
  • Writes and edits engaging content for communication efforts across channels (print, e-comm, web, social, PR, events) that drives understanding/engagement and meets defined project objectives. Listens and understands feedback from reviewers and incorporates edits, while maintaining the intent and objectives. 
  • Oversees writing from Marketing Specialist staff and other writers to ensure a consistent voice and best-in-class writing; provides training to Marketing Specialists as needed. 
  • Other duties as assigned.


Knowledge of:

  • Knowledge of fundamental and advanced marketing principles, and effective communications and education strategies to increase learning and engagement among a complex demographic that may include medical professionals, scientists, medical executives, researchers, pharma professionals and the general public. 
  • Demonstrated ability to learn a new medical area is highly desirable. 
  • Demonstrated ability to understand complex technical information and translate it into lay-audience appropriate content or content appropriate for a wide-array of constituents include physicians, researchers, Chief Medical Officers, and pharma executives.

Ability to:

  • Demonstrate excellent written and oral communications skills. 
  • Demonstrate success in leading and influencing cross-functional teams to be strategic and results-oriented in a tactical consensus-driven environment. 
  • Demonstrate skill in gathering input from medical subject matter experts and developing results-oriented marketing plans that can be used by communications, design, and writing, to implement key marketing strategies. 
  • Must exemplify our Be The Match Standards.

Education and/or Experience:

  • Bachelor’s degree required, marketing degree preferred. Upon evaluation, equivalent education and/or education related to the minimum experience below may be substituted for the degree requirement. 
  • Five years of demonstrated success in the development and execution of marketing strategies driven by data and analytics. Experience working with clients or on accounts with leaders from a wide-variety of industries, preferably some in healthcare. Previous experience must include writing and implementing marketing plans that demonstrate results; experience in gathering/interpreting needs from stakeholders to develop a plan that produces measurable behavior change; and experience reaching and engaging audiences through an integrated approach, including web, email, social media, print, tradeshow, in-person, direct mail, video, public relations, and medical publications.

Other Requirements:

  • Approximately 5% travel.

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