At Ecolab, making the world a cleaner, safer place is our business. We are committed to growth and providing our customers with the most effective and efficient cleaning, food safety, and infection control programs available. We believe that our Marketing Department is one of the keys to our success. Marketing roles at Ecolab are very challenging and involve diverse skills and responsibilities. The members of our marketing team have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.
Customer Segment marketers are accountable for the business strategy and tactics for their assigned segments. This includes developing and delivering our end-to-end segment value proposition, building the Ecolab brand in the market, activating go-to-market strategies, commercializing new programs, driving stronger competitive positioning, generating and sharing customer insights, and identifying and developing problem statements for potential innovation.