Marketing Manager

Ecolab

At Ecolab, making the world a cleaner, safer place is our business. We are committed to growth and providing our customers with the most effective and efficient cleaning, food safety, and infection control programs available. We believe that our Marketing Department is one of the keys to our success. Marketing roles at Ecolab are very challenging and involve diverse skills and responsibilities. The members of our marketing team have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.

Customer Segment marketers are accountable for the business strategy and tactics for their assigned segments. This includes developing and delivering our end-to-end segment value proposition, building the Ecolab brand in the market, activating go-to-market strategies, commercializing new programs, driving stronger competitive positioning, generating and sharing customer insights, and identifying and developing problem statements for potential innovation.

https://www.ecolab.com/

Position Details

Marketing Manager
Job
Full-time
2/28/2020
Twin Cities Metro
Saint Paul, MN

We are seeking a Marketing Manager to drive strategy and growth in the Institutional Long Term Care segment. With an estimated market opportunity of $650M+ within Institutional, this important segment is a focus for long-term strategic growth for the division.

What you will do:

  • Develop and execute short term, annual and multi-year business strategies to achieve sales targets for the LTC segment, with support from the LTC/Facilities SMM 
  • Ensure the segment level value proposition remains relevant and bring it to life through sales activation and go-to-market strategy 
  • Build the Ecolab brand within the LTC segment, including developing strategy and partnership plans with key industry groups and customers 
  • Work closely with the NA Corporate Account team and the Field Sales teams to energize them around LTC and activate and implement segment-specific strategies 
  • Leverage multiple channels (internal & external) to maintain current perspective on key trends and insights on the market/segment and share out across relevant cross-functional stakeholders 
  • Participate in ongoing customer interactions that contribute to business insights and results 
  • Identify and capture customer problems and opportunities. Leverage those to work with the innovation team to develop short-term and long-term new product development strategies for the segment 
  • Set strategies and execute plans for commercialization of relevant new programs in partnership with other Segment teams, Marketing Communications and Portfolio/Innovation teams 
  • Lead development of segment and business reviews; work closely with other segment leaders to ensure broad alignment of strategies and execution plans

Required Qualifications:

  • Bachelor’s degree and 8 years of professional experience or MBA in Marketing with 5+ years of experience 
  • Experience in developing and launching new products/services 
  • Experience in developing marketing strategy 
  • Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet

Preferred Qualifications:

  • Business-to-business marketing experience 
  • Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills 
  • Ability to communicate effectively with all levels of the organization 
  • Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results

« Back