Marketing Specialist

POSITION SUMMARY:

Responsible for implementation of integrated marketing plans, projects, campaigns and resource development for a variety of audiences, including financial contributors, mission supporters, registry members, major gift benefactors, volunteers, employees and general public. Manages projects through their development cycle and collaborates with cross-functional teams to ensure projects meet defined objectives, are delivered on time and yield effective results.

ACCOUNTABILITIES:

Develops Communications and Resources:

• Works collaboratively with Marketing Managers and business groups to understand business objectives and implements multi-channel communications to meet objectives. Communicates proactively by providing recommendations, plans, project status, issues, barriers and solutions. 
• Provides input on project/communication strategy that defines project approach and in-market tactics. Based on strategy and campaign plans, develops resources and executes communications, in collaboration with others. 
• Creates and manages project timelines and budget tracking, ensuring on-time, on-budget completion of projects—from concept through implementation and measurement. Collaborates with Marketing Manager to manage project budget allocation from multiple funding sources. 
• Develops and maintains effective working relationships with stakeholders throughout the organization to effectively develop and implement projects.

Manages Internal and External Resources:

• Provides direction to internal and external writers on content development and designers on visual design development. Ensures writing and creative meet project objectives and are delivered on time. Provides timely and meaningful feedback to writers and designers. Facilitates brand review for projects leveraging external writers or designers. 
• Provides direction to other project team members and/or external vendors, including production, mailing, web, e-communications and others to implement tactics in a timely and effective manner. 
• Oversees reviews from initiation through final approval, ensuring thorough and timely reviews. Ensures reviewer’s feedback is appropriately incorporated and communicates reasoning and alternatives for feedback that is not incorporated. 
• Provides timely and effective project management and team communication from concept through implementation and tracking.

Writes and Edits Content:

• Writes engaging content for promotional efforts across channels (print, e-comm, web, social, PR, events) that drives understanding/engagement and meets defined project objectives and key messages and adheres to brand.
• Listens and understands feedback from reviewers and incorporates edits, while maintaining the intent and objectives.

Measures Effectiveness of Efforts:

• Collaborates with Marketing Manager to establish clear project goals, and then works to achieve those goals in collaboration with project team. Requests metrics from Marketing Coordinator and Analytics team as needed. Tracks and analyzes project metrics and progress to goal.
• Regularly reports project results to Marketing Manager. Provides meaningful updates to broader project team and department. Provides recommendations for continuous improvement and optimization. 

Other Accountabilities:

• Participates in planning and budgeting process for marketing and communication programs and resources in the yearly planning process. 
• Supports other department and company initiatives involving marketing and communications. Includes participation in new branding efforts and internal process improvements. 
• Understands and interprets company and audience branding standards (graphic, language, etc.) to reinforce consistency and credibility of brand across multiple audiences. 
• Other duties as assigned.

Knowledge of:

• Strong planning, problem-solving and project management, with strong attention to detail to implement projects in a fast-paced environment.

Ability to:

• Demonstrate strong relationship-management skills. 
• Demonstrate advanced written and oral communications, including writing and editing experience. 
• Implement effective communication projects to engage and motivate audiences across multiple channels, including print, web, e-communications, social, PR, and tradeshows/events. 
• Commit to travel as required, estimated at 2 trips per year of 2-5 days each. 
• Must exemplify our Be The Match Standards.

Education and/or Experience:

• Bachelor’s degree with an emphasis in Public Relations, Marketing, Mass Communications or related field. Upon evaluation, three years’ experience related to the minimum experience below may be substituted for degree requirement. 
• One to three years of experience creating and implementing integrated marketing/communication plans and projects; engaging audiences to learn and take action. Project management experience, including planning and execution, is required; as is writing to public and professional audiences, across multiple communications channels.