Reporting to director of marketing, the marketing specialist will serve as an integral member of the UMC marketing communications team. This position will be responsible for supporting the University’s marketing and communications strategy by working with campus stakeholders to produce high-quality marketing materials.
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The marketing specialist will serve as an account liaison for various departments at the University and will meet with stakeholders to assess marketing needs and opportunities, conduct research, recommend strategy and produce marketing deliverables. In addition to marketing coordination, the associate marketing manager will also contribute to the content strategy of the University through the contribution of copy for web, news releases, feature stories, social networks, fundraising efforts, newsletters, advertising and e-communication.
Within the UMC team, this position serves as a writer/editor for University publications and other marketing products, including magazines and websites, and various college, department and program materials. The associate marketing manager will champion the institution’s marketing strategy, develop best practices, maintain high standards of copywriting and serve as a project manager, providing creative direction, as needed.