Marketing Specialist

University of Wisconsin Oshkosh

The University of Wisconsin Oshkosh — Where Excellence and Opportunity Meet With a strong research focus and national ranking in sustainability, Titans demonstrate on a daily basis what students can do to change the world. UW Oshkosh offers nearly 200 majors, minors and emphases, in addition to 15 graduate programs and two doctoral programs. UW Oshkosh is your place to find your path, grow your world and learn to lead. In addition to academic programs that meet 21 st century needs, students explore broad subjects through our nationally recognized general education curriculum that celebrates inclusive excellence, fuels imagination and champions critical thinking. Student success is at the heart of all that we do. Titans get the encouragement they need to thrive.

Position Details

Marketing Specialist
Northeast Wisconsin
Oshkosh, WI

UW Oshkosh is looking for an energetic marketing professional who can handle marketing project management, writing, marketing and communications strategy and web projects. The position will be part of a fun and dynamic marketing team and will help meet the needs and goals of the institution as well as individual departmetns at UW Oshkosh.

Reporting to director of marketing, the marketing specialist will serve as an integral member of the UMC marketing communications team. This position will be responsible for supporting the University’s marketing and communications strategy by working with campus stakeholders to produce high-quality marketing materials.

Click here to view the full list of responsiblities.

The marketing specialist will serve as an account liaison for various departments at the University and will meet with stakeholders to assess marketing needs and opportunities, conduct research, recommend strategy and produce marketing deliverables. In addition to marketing coordination, the associate marketing manager will also contribute to the content strategy of the University through the contribution of copy for web, news releases, feature stories, social networks, fundraising efforts, newsletters, advertising and e-communication.

Within the UMC team, this position serves as a writer/editor for University publications and other marketing products, including magazines and websites, and various college, department and program materials. The associate marketing manager will champion the institution’s marketing strategy, develop best practices, maintain high standards of copywriting and serve as a project manager, providing creative direction, as needed.

Required Qualifications:

  • A bachelor’s degree in marketing, communications, journalism or closely related field 
  • Proven experience working as a marketing coordinator or in a similar capacity 
  • Thorough understanding of marketing activities (including traditional and digital marketing) and market research methods 
  • Skilled proficiency to interview, research and write original stories, articles, news releases and magazine features 
  • Well organized and detail oriented 
  • Exceptional communication and writing skills 
  • Experience developing marketing materials for internal and external audiences 
  • Skilled proficiency to edit and proofread 
  • Knowledge of Associated Press (AP) writing style 

Preferred Qualifications:

  • At least three years’ experience in a marketing role 
  • Experience working with website content management systems 
  • Experience with Adobe Creative Suite 
  • Marketing experience in higher education 
  • Proven experience in planning, implementing and maintaining social media strategy and campaigns for large organizations
  • Experience with email marketing tools such as Constant Contact, Mail Chimp, Salesforce Marketing Cloud, etc.

$37,000 with an excellent benefits package. 

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