Media & Public Relations Program Manager

POSITION SUMMARY:

The Media & Public Relations Program Manager manages press release development and dissemination, is responsible for media monitoring and reporting, and contributes to the development and execution of comprehensive public and media relations strategies. In accordance with the organization’s strategic plan, the position is responsible for demonstrating the value of the neurologist with the public.

ESSENTIAL ACCOUNTABILITIES:

Media Relations

• Manages press release programs including development, review, and dissemination of press releases
• Drafts, edits, and distributes high-quality communications materials, including press releases, statements, op-eds, talking points, matte releases, web content, and social media messaging
• Manages the communication with researchers and editorial teams on press releases
• Responsible for national and international media requests including topic experts, scientific studies, press releases, and other information accordingly
• Proactively pitches ground-breaking research, public events, and other announcements
• Monitors and analyzes media clips daily
• Tracks issues in neurology and stays up to date on medial and advocacy topics that are percolating in the media and communicate with stakeholders
• Advises internal stakeholders of communications strategies to meet business objectives from a strong communication and public relations perspective
• Develops media training materials and participates in media training sessions
• Develops and maintains relationships with media outlets and the public

Public Relations

• Builds, maintains, and enhances relationships with internal stakeholders, physicians, journalists, and public relations representatives
• Responds quickly and effectively in the event of a crisis or negative press coverage; prepares response strategy in conjunction with key stakeholders

Reporting

• Manages monthly media coverage reporting
• Oversees the relationship with third-party monitoring service

Video Production

• Produces in-house videos including script writing, story boards, and coordinating with editorial, design, and video teams

This job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, activities, and responsibilities may change at any time with or without notice.

Education:

• Bachelor’s Degree in Communications, Public Relations or related area of study is required
• Equivalent combination of additional experience beyond the minimum requirement and/or education may be substituted for degree requirement

Experience:

• Minimum of 3 years of related work experience in a communications and/or public relations support role is required
• Experience writing press releases
• Medical writing experience is preferred
• Experience working at an agency is preferred
• Project management experience is preferred

Additional Knowledge, Skills and Abilities:

• Excellent verbal and written communication skills including proficient use of AP style is required
• Demonstrated knowledge of media monitoring services is required
• Demonstrated knowledge of best practices for media measurement and analytics is required
• Strong customer service skills are required
• Ability to handle multiple projects simultaneously while working under tight deadlines is required
• Strong organizational skills are required
• Strong analytical and problem-solving skills are required
• Ability to handle confidential information is required
• Proficiency in MS Word, Excel, and PowerPoint is required

Great Benefits:

If our great people, great mission, and great location weren’t enough, we offer great benefits that work as hard for you as you do for us.

• Twenty-two days of paid personal time off (PTO) in the first year
• Twelve paid holidays per year in addition to PTO
• Company contribution equal to 10.5 percent of salary to AAN employee 401K retirement savings account
• Medical insurance (Both Traditional PPO and HDHP with HSA contribution)
• Dental insurance (free employee coverage)
• Vision insurance
• Life and AD&D insurance—premiums covered 100 percent by the AAN
• Long-term disability insurance fully funded—covered 100 percent by the AAN
• Short-term disability insurance fully funded—covered 100 percent by the AAN
• ID theft protection
• Travel insurance
• Flexible spending plan
• Computer loan purchase plan
• Tuition reimbursement
• Parking subsidy
• Dry cleaning (free pickup and delivery)
• Wellness offerings (mindfulness courses, yoga classes, walking/running club)
• On-site workout facility

The American Academy of Neurology is an equal opportunity employer.