Public Relations Specialist

Jack Link's Protein Snacks

Running with Sasquatch is more than just a clever marketing campaign. As a Jack Link’s team member, Running with Sasquatch means we roll up our buffalo plaid sleeves and do the hard work first. We don’t shy away from challenges. In fact, we push hard and take risks. True to our North Woods roots, we're a bunch of ordinary people who accomplish extraordinary things by driving results with innovation, creativity and a clear sense of urgency. Like our awesome protein products, we have an unwavering passion for quality, and you won’t find anything artificial here. What you see is what you get… authentic, humble and fun people who Run with Sasquatch!

Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world. Jack Link's Protein Snacks family of brands includes Jack Link's, Lorissa's Kitchen, World Kitchens Jerky, Bifi and Pepperami.

Position Details

Public Relations Specialist
Twin Cities Metro
Minneapolis, MN

The Senior Public Relations Specialist position is responsible for developing and leading initiatives that build the company’s public image, achieve business and communication objectives, and support the company’s mission to be the dominant global leader in branded protein snacks. The Senior Public Relations Specialist will work with brand and other cross functional teams to develop, implement and measure PR and communications plans for all Jack Link’s brands and corporate.

Essential Duties / Responsibilities:

  • Partner with brand marketing, consumer insights, sales, and agencies to provide strategic PR recommendations. 
  • Oversee and execute media relations efforts in Minneapolis and Minong. 
  • Manage agency relationships, creative development, execution, and measurement of PR programs. 
  • Serve as a strategic partner and counsel on the internal crisis communications team. 
  • Develop PR and corporate communication materials, like press releases, key messages, company announcements, etc. 
  • Provide media training to corporate and brand spokespeople. 
  • Provide leadership to ensure that all corporate and brand communications are consistent, coordinated, support marketing plan objectives and are an effective use of resources. 
  • Measure and report performance of PR, digital, social and event marketing campaigns, and assess against goals to continually optimize marketing plans. 
  • Perform other functions or services as required or assigned.


  • Bachelor’s degree in Marketing or Communications (or related field)

Experience and Skills:

  • Minimum of 2-3years of corporate or agency PR/communication experience 
  • Demonstrated experience in developing and managing PR campaigns 
  • Exceptional writing and verbal communications skills 
  • Demonstrated experience in media relations and securing meaningful results 
  • Experience with social media, content development and event management 
  • Proven ability to lead, build relationships, and work effectively in a cross-functional team environment 
  • Proven ability to translate complex concepts into simple messages for a variety of audiences. 
  • Demonstrated ability to create high quality work, calmly and with good judgment, in a fast-paced, high-stress environment 
  • Self-starter, detail-oriented, proactive, able to work independently as well as in team

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