Senior Digital Marketing Specialist

POSITION SUMMARY:

The Senior Digital Marketing Specialist is responsible for working hands-on with the Digital Marketing efforts, including corporate and internal websites, email marketing, lead generation and nurturing programs, and social media for Luminex.

He or she is responsible for the initial review of content to ensure it meets brand standards and Product Marketing messaging goals, as well as managing approval processes and following best practices across all platforms.

ESSENTIAL JOB DUTIES:

Support all elements of the corporate website to add & update content and build new website landing pages while adhering to branding standards & guidelines

Content Publishing

• Support outbound publishing for luminexcorp.com
• Support corporate Intranet content publishing
• Content review and management of corporate and internal websites, email marketing, and lead generation and nurturing programs

eMarketing

• Support out-bound marketing launches on luminexcorp.com
• Support HubSpot Marketing automation platform, including data management, list growth, email marketing campaigns, landing page creation & synchronization with SalesForce
• Providing strategic development of Digital Marketing campaigns and Paid Media
• Support digital metrics reporting and analytics
• Keep up-to-date with best practices for inbound and digital marketing and serve as a SME in digital to stakeholders

Development

• Support Senior Web Developer with consistent improvements to website design using HTML/JavaScript/CSS in addition to monitor, troubleshoot and resolving technical issues with corporate websites
• Assisting with website testing, review, and reporting, and providing internal support
• Support / develop user interfaces to Internet/Intranet applications driven by business goals

Program Management

• Project Management of digital publishing / marketing requests through completion
• Communicate project progress with stakeholders
• Work closely with colleagues across the organization
• Collaborating with both internal and external contractors
• Support / train users by developing documentation and assistance tools for Wordpress / HubSpot

Competencies:

• Customer Focus - dedication to the customer and earns their trust and respect
• Dealing With Ambiguity - makes decisions and takes action without having the full picture
• Learning on the Fly - learns quickly/open to change
• Negotiating - can win concessions without jeopardizing relationships
• Organizational Agility - knows how to go through the proper channels to get things done
• Peer Relationship - cooperative, team player, trusted and supported by peers
• Planning - sets specific goals and objectives, ability to plan for the length and difficulty of assignments, ability to break down projects into specific tasks/steps
• Presentation Skills - effective in all settings such as one-on-ones, with small or large groups, with peers or bosses, etc.
• Priority Setting - focuses on what is most important
• Problem Solving - identifies complex problems and reviews related information to develop and evaluate options and implement solutions
• Process Management - ability to simplify complex processes and to organize people and activities
• Timely Decision Making - decisions can be made quickly even under tight deadlines and pressure
• Written Communications - effectively communicates in writing

Required Education/Training:

• Bachelor degree in related field or equivalent related experience

Required Certifications/License/Special Skills:

• Have experience using CMS such as WordPress, Typo3, MediaWiki
• Have experience with marketing automation platforms such as HubSpot, Marketo, SalesForce
• Have experience working with metrics tools like Google Analytics
• Demonstrate knowledge of HTML, CSS, and JavaScript 
• Show familiarity with PHP or similar server-side scripting language
• Demonstrate graphic design experience with knowledge of Adobe PhotoShop & Adobe Illustrator and understanding digital image formats
• Create and modify website layouts from scratch and implement in CMS
• Show familiarity with version-control systems such as Subversion (SVN) or Git
• Demonstrate excellent verbal & written communication, presentation, facilitation, research, problem solving, and organizational skills
• Show ability to be a self-starter and independent worker, allowing for continual learning & growth in order to successfully fulfill job requirements, and also in collaboration with various teams
• Have sound troubleshooting skills and the capacity to fully resolve problems
• Show strong organizational skills, attention to detail, time management & prioritization
• Be results-oriented and dedicated to providing high-quality customer service
• Demonstrate business acumen about current and future issues that could affect the organization
• Show dedication to the customer and earns their trust & respect
• Make decisions and takes action without having the full picture
• Demonstrate ability to learn quickly and be open & adaptive to change
• Understand how to go through the proper channels to get things done
• Be cooperative, a team player, trusted and supported by peers
• Excel at complex problems and reviews related information to develop and evaluate options and implement solutions

Required Work Experience:

• Minimum 3-5 years practical experience working with web content & development in a digital marketing environment