Senior Marketing Specialist

Briggs & Stratton

Briggs & Stratton, LLC, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.

https://www.briggsandstratton.com/na/en_us/home.html

Position Details

Senior Marketing Specialist
Job
Full-time
11/25/2020
Southeast Wisconsin
Wauwatosa, WI

We are looking for a Senior Marketing Specialist to join the Turf & Consumer Products Marketing team. S/he will lead a fast-paced marketing program for Pressure Washer and Portable Generator products sold primarily through mass and online retailers. The ideal candidate is someone looking to take that next step in their career and lead the Marketing efforts for two key product categories, but is not afraid to roll up his/her sleeves and perform a wide variety of Sales support marketing activities.

Job Responsibilities:

  • Partners directly with Marketing management to create programs that support the sale of Pressure Washers and Portable Generators
  • Plans and executes large quantities of marketing commercialization activities including product packaging and labeling.
  • Supports sales with responding to retailer requests for marketing collateral including images, literature and point of purchase materials.
  • Develops the annual marketing plan and budget for Pressure Washers and Portable Generators.
  • Plans and coordinates photo and video shoots both on location and in studio.
  • Writes, edits, and proofs copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases.
  • Plans and helps execute trade shows and events.
  • Performs competitive analysis and voice-of-customer research to support.
  • Leads the Pressure Washer and Portable Generator Marketing team, directly supervising a production designer.
  • Performs other duties as assigned

Job Skills Requirements:

  • Proven acumen business-to-consumer marketing practices, digital marketing and production marketing activities.
  • Strong understanding of marketing durable goods through mass and online retail channels.
  • Highly organized with ability to handle multiple projects independently, keep stakeholders informed of timelines and drive successful completion of projects.
  • Team-oriented with the ability to work cross functionally with Sales, Product Management and Engineering.
  • Ability to provide guidance to other team members.
  • Strong initiative for efficiency and problem solving

Education:

  • Bachelor's Degree in Marketing or related field, or equivalent education and experience

Experience Requirements:

  • Minimum of five years of experience in Marketing or related field

Physical & Environmental Requirements:

  • Domestic and/or international travel as required up to 15%

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