RESPONSIBILITIES:
- Primary management of social media monitoring and engagement
- Strengthen destination awareness and increase engagement by producing creative and compelling content
- Manage our company image in a cohesive way to achieve our marketing goals
- Utilize data to track, forecast, analyze, create content and report social growth
- Attend special events as needed to take pictures or video for social posts
- Curate live social media galleries on website with timely images
- Monitor influencer posts and identify influencers, bloggers and/or photographers to partner with on special projects
- Collaborate with marketing & sales team members to deliver consistent brand, content, and promotional messaging across all channels
- Monitor digital and social media trends, new technologies and competitive presence in order to contribute to campaign evolution and future campaign strategies
The BCVB marketing team provides the organization with a fully integrated marketing plan, which requires coordination and understanding of our initiatives by all team members. As such, this person will be asked to help implement and gain knowledge of additional platforms to assist with our digital marketing efforts.
OTHER RESPONSIBILITIES:
Learn Salesforce email platform to provide back-up for eCRM
Assist Director of Digital Marketing with special content maintenance projects
- Perform content update projects (i.e. reviewing hotel detail pages for accuracy and updates, working with sales team to execute communication strategies)
- Learn website content management system to help with content projects
Assist Director of Digital Marketing with logistics and execution of seasonal campaigns
Provide support to Director of Digital Marketing as directed; help compile content updates for website
Assist with gathering monthly content from sponsors for the InBloom newsletter
Assist the VP of Sales and VP of Marketing with the marketing of our Great Northern Golf Trail product
- Support the development of content on www.minnesotagolftrips.com
- Provide assistance with marketing requests from GNGT tour operator
- Assist with the GNGT marketing strategies
Review, identify opportunities and update content needs on www.iagto.com per our membership benefits
Assist marketing team with preparing for the Bloomington CVB Foundation Golf Tournament
- Manage foundation online auction for the golf tournament
- Assist VP of Partnerships with special requests throughout the preparation process
Note: Travel and attendance at industry functions may be necessary on weekends and evenings. Due to the nature of our business, every position at the BCVB requires flexibility and at times assistance that supersedes the job description. Specific policies regarding travel policies and compensation time are defined in the employee manual.