Sr. Marketing Communications Manager – Healthcare Division North America

Ecolab Healthcare

About Ecolab Healthcare:

Discover the combined impact of cutting-edge technology, real-time information, personally delivered service and best-practice training. Ecolab Healthcare delivers infection prevention solutions to ensure healthy environments for patients and healthcare providers. We provide solutions from hand and skin hygiene to patient and operating room environmental hygiene, leading to improved outcomes, operating efficiencies, and increased patient satisfaction.

https://www.ecolab.com/


Position Details

Sr. Marketing Communications Manager – Healthcare Division North America
Job
Full-time
1/12/2022
Twin Cities Metro
Saint Paul, MN

At Ecolab, making the world a cleaner, safer place is our business. We are committed to growth and providing our customers with the most effective and efficient cleaning, food safety, and infection control programs available. We believe that our Marketing Organization is one of the keys to our success. As a member of our Marketing Communications team, you will have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition and impact the achievement of our aggressive growth targets.

Ecolab is seeking a Senior Marketing Communications Manager for its Healthcare North America business. The successful candidate will lead a team of talented marketers and haveresponsibility for the development, management and execution of programs and activities to accelerate our strategy and value proposition work. They will strongly leverage digital marketing solutions and integration between multiple platforms, including SalesForce.com and Marketing Cloud. The manager will help accelerate demand creation and optimize the sales cycle through journey-driven interactions via integrated programs and content. They will also work closely with the training team to help create and optimize content for our internal sales team. The successful candidate will have strong project management skills and experience creating a range of communications materials and managing all communications channels. They will have strong leadership abilities, excellent strategic skills, and a collaborative work style to effectively operate within a matrixed organization.

Location: Ecolab Global Headquarters, St. Paul, MN or satellite Healthcare division office, Alpharetta, GA (hybrid work model upon return-to-office).

What You Will Do:

  • Provide oversight of the development of marketing communications materials and lead the planning of communication projects, including digital content and demand creation strategies 
  • Create digital marketing campaigns utilizing multiple platforms for development of materials, including SalesForce.com, Widen Digital Asset Management, and SiteCore
  • Spearhead sales enablement efforts that help to broaden knowledge about who Ecolab Healthcare is, targeting specific decision-makers within the hospital, and then be able to report on the impact of these efforts using measurable analytics 
  • Develop content marketing material that will highlight the value proposition to the C-suite and other key decision makers in the hospital 
  • Further develop digital capabilities to create pull-through marketing strategies that bring in new customers and retain current customers 
  • Work alongside the training team to optimize and create relevant content to make the sales associates more effective and efficient 
  • Develop messaging and creative concepts that deliver content supporting the brand strategy 
  • Develop and manage agency relationships 
  • Utilize and manage the communications budget 
  • Travel 10-20% based on business needs

Minimum Qualifications:

  • Bachelor’s Degree, preferred focus in Communications, Business and/or Marketing or relevant liberal arts degree (English, Economics) 
  • 8 or more years of experience in marketing communications activities, sales support and recognition programs 
  • PR and Social media expertise 
  • Strong communication, design, and video skills 
  • Experience with Microsoft Office Suite, Adobe CC (InDesign, Photoshop, and Illustrator), SiteCore, SalesForce.com and Marketing Cloud 
  • Project management experience

Preferred Qualifications:

  • Experience working directly with and advising c-suite executives 
  • Expertise in development of marketing value propositions, strategic planning, pricing and product offering for service-based business 
  • Demonstrated project management skills: scope definition, budget, quality, time, etc. 
  • Expertise in practical analytics and turning data into insight/usable information 
  • Experience in branding leadership (strategy) and brand implementation 
  • Leadership and managerial skills both internally and with multiple vendor partners 
  • Proven track record as a change-agent in B2B business environment 
  • Knowledge of web content management system and e-marketing systems 

Benefits:

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.



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